After Christmas is a great time to give your website a once over to make sure it’s ready for the new year. I love using this time to take stock before the end of the year. Here’s five things to do to get your website ready for 2017.
1. Check for broken links
There’s several websites that will quickly scan your website for you. I used Broken Link Checker.
Just enter your URL and it will list all the broken links.
I just went and fixed these four – including the link to my own Facebook page (how embarrassing!).
2. Remove out of date info
Out of date stuff can easily build up over the year. Quickly scan through your pages and remove anything that’s no longer relevant, for example old events or services you’re no longer offering.
3. Review content
If you have time, you could do a complete review of your content, checking everything is optimised and as good as it can be, I wrote a detailed blog on how to do a content review (including a template) back in January.
This will also help you see what is and isn’t popular. Following a review of my stats, I’ve found no one is really reading my guides, so I’m planning to move that section into blogs (which are way more popular).
4. Add trust builders
Trust is especially important for websites. People who have just landed on your site will be looking for signs that they can trust you. There’s a number of things you can do that have been proven to boost trust. See if you need to add one or more of these to your website.
- Contact information (or make it more obvious if it’s hard to find)
- A physical address
- Reviews or testimonials
- Third party ratings (from sites like Trip Advisor or Trust Pilot)
- An about page that shows there’s real people behind your website.
5. Check your Google results
People will Google your business all the time, so it makes sense to check what comes up. This is another one I wrote a detailed blog post on.