If you sell online, more visitors means more potential sales. So here’s five ways to get more visitors to your website…
1. Run a competition
I’ve been involved in plenty of competitions, and they’re a great way to boost traffic.
If you can run a competition in partnership with another complementary company, this can help increase visits even further, as you’ll benefit from your combined audience. This one that Seea is currently running along with five other companies including Nixon and Poler is a great example. It has generated over 60,000 entries so far!
Plus, if you collect email addresses as part of your competition, you’ll see a further traffic boost each time you email your larger list.
2. Create captivating content, not just sales pages
It’s not easy to grow traffic from search engines and social just using sales pages. Why? People will only click on those when they’re actively looking to buy.
By frequently creating content that’s useful and interesting for your target audience you can grow traffic and stay front of mind for when they do want to buy what you sell.
3. Write unique product descriptions
Even if you sell the same thing as someone else, writing a unique product description is vital. If your product description is the same as another shop, search engines will view it as duplicate content, and won’t show it in their results.
Writing your own product copy also allows you to bring forward the benefits and write a more persuasive description.
4. Check Google knows about all your pages
Search engines make up a large proportion of the traffic for most websites. Yet, if Google doesn’t know about your pages, it can’t include them in search results.
To check that Google includes as many of your pages as possible in its index (and you’re not missing out on traffic) submit your site map to Google Search Console.
5. Create lifestyle images of your products that can be pinned
Pinterest can be fantastic for increasing traffic, but no one wants to pin product pictures on a white background. Roxy and Roo’s Beach are both really good at creating aspirational and highly pinnable product images.