I’ve written before about how I’ve found consistency to be a huge factor in social media success, and the same goes for content marketing.
But even though I know this to be true, being consistent can still be tough. Here’s four tips to help you stay on track…
Plan it out
When you know what you’re writing each week, it’s so much easier to get down to it. You don’t need to rack your brain for new topics every time you sit down to write, plus you know that you’ve got a good balance of content because you’ve mapped it all out.
In an ideal world, I like to plan out three months at a time. It might take you an hour or two but then you’re sorted for a quarter of the year. Three months is also a really good length of time to leave before you reevaluate your stats and look at how well your content is doing.
Have a target
Having a reason to blog helps move it from a thing you should do to a vital part of your digital marketing strategy. If you’ve got targets to reach and blogging will help you do it, you’re so much more likely to stick to your schedule.
It’s taken me a while to do this. But if you can get even a few weeks ahead it makes a massive difference in your content consistency.
By being ahead of your schedule, there’s no stress because this week’s blog is done. Plus if something else comes up it won’t throw you off your content groove.
Don’t try to do it all at once
If you have in your mind that you need to write a conceive, write and publish a blog today, it’s a lot of pressure.
It’s totally possible, but another benefit of making a plan and getting ahead is that you can outline the structure one day, come back and flesh it out another, and return to it later to finesse and remove any spelling mistakes (which are – bonus – much easier to spot when you’re returning to something afresh).