Want people to find you on Google then love you forever? Then create content that’s just so damn useful they’ll be thrilled they’ve found you.
Of course, this can be easier said than done, so here’s three ways to come up with content ideas that are truly super useful.
1. Pay attention to the questions people are always asking
One of my best tips for content marketing is to answer the questions people always ask you. But you can go beyond the questions people directly ask you by looking what questions come up again and again online.
Join Facebook groups or search forums related to your sector and see what questions are most popular. If it’s a really commonly asked question, chances are people are not currently finding what they’re looking for on Google.
2. Use Google autocomplete and related searches
Google autocomplete and suggested searches (at the bottom of the page) are another great way to find the most commonly asked questions for your sector or area of expertise. You can get tens of ideas from a single term. Here’s what to do…
Search for a fairly general term, I started with “coffee beans” and these are the related terms Google suggested:
I then clicked on “best coffee beans in the world”, which gave me loads of potential ideas for questions to answer…
Next I clicked on “best coffee beans for espresso machines”, which again brought up a new list of searches that could make good blog topics. You can keep going for as long as you need.
Try this with a few different starting points and you should have more content ideas than you know what to do with!
3. Answer the questions no one else is talking about
In many industries, there’s still questions that aren’t talked about publicly. One of those is money. For example, if no one in your industry is transparent about pricing, you can gain a lot of traffic (and trust) from writing articles such as “How much does it cost to do x” rather than asking people to email for a quote.
Another one is comparisons. Some business owners shy away from comparisons, but you don’t have to mention competitors. Anywhere there is a choice you can help people make informed decisions by sharing your expertise. I can’t think of a niche that it wouldn’t work for, here’s just a few examples:
- Products: Canon M3 vs Sony A600
- Materials: Merino wool vs bamboo
- Places: Costa Rica vs Nicaragua
- Services: Buffer vs Edgar – which is the best social media scheduler?
- Food: Stevia vs sugar
- Options: Cross back vs halterneck